Why Use a Realtor® to Sell Your Home?
Even in a Seller’s Market, selling a home can be a complex process. A Real Estate agent who’s a Realtor® – a member of the National Association of Realtors® – can help you at every step, from pricing your home properly to marketing the property to negotiating repairs to closing the sale.
All Realtors must abide by a strict Code of Ethics
All Realtors are not the same! Only real estate agents who are members of the National Association of Realtors are called Realtors. Realtors must abide by a strict code of ethics and have completed an extensive training program, as well as continued education opportunities. This includes ethics and risk management courses. Realtors are committed to treating all parties to a transaction honestly.
Pricing Your Home for Market
The selling process generally begins with a determination of asking price. Your Realtor can provide the latest data on homes sales in your area by pulling the data from the local MLS (Multiple Listing Service) database. Your agent can analyze similar homes that have recently sold to evaluate actual sales price (not just asking price), amenities, condition and location to set the best price for your home.
Getting Your Home Ready for Market
A Realtor® sees dozens of homes each week. They can provide important insights on small repairs or cosmetic work that will significantly enhance the salability of the property. From decluttering walls to changing outdated paint to lightly staging furniture, your Realtor is on top of the trends that make a home most appealing to buyers.
Marketing Your Property
A Realtor® will make sure that your home gets the exposure it deserves! From professional photography to marketing collateral to advertising, working with a Realtor® guarantees mass exposure. In addition to the home appearing on the local Multiple Listing Service (Valley MLS), your listing will be syndicated to national sites like Zillow, Trulia and Realtor.com. Your home will also be featured on multiple social media platforms (Facebook, Istagram, You-Tube and more) and emailed to an extensive company database of potential purchasers.
Negotiating Your Real Estate Deal
Your agent can help you objectively evaluate every purchaser’s proposal without compromising your marketing position. Negotiating the sales contract is just the first step – other negotiating skills will be needed when it comes to the purchaser’s home inspection and subsequent request for repairs, termite and radon tests, the appraisal process and a number of challenges that can arise in financing. Sometimes unexpected repairs or a cloud on the title search can make a closing uncertain. An agent can help write a legally-binding win-win agreement to overcome obstacles and satisfy all parties.
